Campaign Purposes
The Born Learning Washington Campaign is a two-pronged public engagement campaign to:

1. Promote nurturing relationships and ways to make everyday moments into fun, high-quality learning opportunities for young children; and
2. Cultivate champions who take action to make early learning a top priority at the individual and the community levels.

Expected Results

Born Learning Washington's ultimate goal is that children are healthy and ready for school and life. The campaign goal and outcomes are in line with a statewide strategic plan developed by a host of organizations, called Kids Matter, Improving Outcomes for Children in Washington. See the map {"Kids Matter" PDF} showing the Kids Matter outcomes and how they lead to the ultimate goal.

The Born Learning Washington campaign is working toward several results:

• More parents, families, child care providers, and community leaders will know why early learning is important.
• More parents and child care providers will know how to use simple, fun ways to help children learn.
• More local residents, and community and business leaders will know what they can do to support school readiness.
• More local residents, and community and business leaders will communicate to policymakers that early learning is a top priority.

Plans & Partners: Local and Statewide Efforts

Born Learning Washington is a growing partnership, consisting of 10 locally-led campaigns and a statewide effort of more than 50 organizations. The Department of Early Learning is providing matching grants to six of the community campaigns, spanning 20 counties.

A Coordinating Committee of local campaigns and regional and state partners meets monthly to leverage resources and strengthen their impact. Thrive by Five Washington (formerly the Early Care and Education Coalition) coordinates the campaign. The Washington campaign is affiliated with the national Born Learning campaign. The leaders of the national campaign chose us as one of groups across the country to receive technical assistance for our campaign. The national campaign co-sponsors are United Way of America, United Way Success By 6®, Civitas, Families and Work Institute, and the Ad Council.

Partner Organizations

[PLEASE NOTE: An asterisk (*) indicates a member of the statewide Born Learning Coordinating Committee.]

Private:

1. Child Care Resources [King County]
2. Children’s Alliance
3. Children’s Home Society of Washington
4. Circle of Success, Inc. [Yakima]
5. Clark County Child Care Resource and Referral*
6. Committee for Children
7. Common Sense Media
8. Cowlitz County United Way
9. Docs for Tots Washington State*
10. Family, Friend and Neighbor Leaders Group*
11. Foundation for Early Learning
12. Kirlin Foundation
13. Mid-Columbia Reading Foundation
14. Organization of Parent Educators in Community and Technical Colleges*
15. Parent Trust for Washington Children
16. Social Marketing Services, Inc.
17. Social Venture Partners
18. South Central Washington School Readiness Partnership
19. Spokane County United Way*
20. Talaris Research Institute
21. Thrive by Five: The Washington Early Learning Fund (formerly the Early Care and Education Coalition)*
22. United Way of Chelan & Douglas County*
23. United Way of King County*
24. United Way of Kitsap County*
25. United Way of Pierce County*
26. United Way of Snohomish County*
27. United Way of Thurston County*
28. United Way of Walla Walla County
29. United Way of Yakima County
30. Washington Association for the Education of Young Children*
31. Washington Association for Educators of Personnel in Early Childhood Programs
32. Washington State Association of Head Start and ECEAP
33. Washington State Child Care Resource and Referral Network*
34. WithinReach* (formerly, Healthy Mothers, Healthy Babies Coalition of Washington)

35. City of Seattle
36. Department of Early Learning*
37. Educational Service District 105*
38. Educational Service District 112*
39. Educational Service District 113
40. Head Start State Collaboration Office
41. Human Services Policy Center, University of Washington
42. Northwest Educational Service District 189*; and Northwest Early Learning Project
43. Office of the Superintendent of Public Instruction
44. Olympic Educational Service District 114*
45. Puget Sound Educational Service District*
46. UW Center on Infant Mental Health & Development
47. Walla Walla Community College*
48. Washington Council for the Prevention of Child Abuse and Neglect
49. Washington State Department of Health: CHILD Profile*; Kids Matter; Healthy Childcare Washington
50. Wenatchee Valley College*

51. Clear Channel Radio Seattle
52. Radio KDNA [Yakima]